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The story of ANNA began in 2009 with a big dream in a small store in the heart of Vienna. Today, some years and locations later, our jewelry is made with love and dedication at our in-house workshop, still located in the city of dreams. But who is ANNA? Entrepreneur, visionary, girlboss and above all, a passionate designer. With her inexhaustible creativity, great attention to detail, and uncompromising demand for quality, Anna decided to follow her dream and founded her own jewelry brand - the achievement closest to her heart: ANNA. Located in eight stores across Europe and one in NYC, ANNA and the eponymous brand have always managed to create magnificent pieces brimming with positive vibes, the defining aspect of the ANNA spirit. Enter the ANNAverse where dreams become reality and love, joy, positivity, devotion, and friendship are all embodied in each one of the lady herself's unique and stunning charms!

Our Concept

Whether Vienna, Munich, Hamburg, London or New York: once you've been to an ANNA store, you'll never forget it. Despite the uniform store concept, each of the locations shines with unique pieces of furniture and details that give it its own individual character. The regularly redesigned shop windows are considered the most beautiful in the city. The now famous ANNA Dolls wear handmade tutu dresses and underline the playful yet elegant spirit of the brand. The look of the ANNA Girls is also city-famous: simple uniforms, romantic braided hairstyles, red lips and always a smile.

Anna Inspiring Jewellery

ANNA Inspiring Jewellery is made with a great deal of love in the company's own workshop in Vienna. The focus is on the highest quality and precious materials. But there is something else that makes the pieces infinitely valuable: messages of love, joy, hope and strength, which are expressed through the shape of the jewellery or an engraving. To reinforce these messages even more, selected pieces can be individually engraved. And for those who want even more lasting feelings of happiness, ANNA Inspiring Jewellery offers changing lifestyle products, such as ANNA bags, and the in-house ANNA perfume.


Anna Haute Jewellery

The designs for ANNA Haute Jewellery's unique and custom-made pieces are brought to life in artful handwork in Vienna. Only unique diamonds, pearls and high-quality gemstones are processed. Particular attention is paid to the interplay of matt and smooth surfaces, the facets of the diamonds and a special processing technique that creates antique effects. Anna finds inspiration for these extraordinary pieces in the unique charm of her adopted hometown Vienna and in her unbreakable belief in the power of luck. The exclusive pieces by ANNA Haute Jewellery are presented in our store in Vienna's prestigious Kohlmarkt shopping street and in the store in New York City.