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Anna, a native of Belarus, is not only named after her jewellery brand, she is also its heart. With her inexhaustible creativity, great attention to detail and the will to perfectionism, she has created her own ANNAversum in a very short time. After years of experience in luxury goods and interior design, Anna decided to open her own jewellery shop in the heart of Vienna in 2009. She now runs seven stores in Europe and one in the USA. In her work, she is and always has been guided by positive thoughts. A wonderful force that is transferred to her stores and jewellery pieces.

Das Konzept

Whether Vienna, Munich, Hamburg, London or New York: once you've been to an ANNA store, you'll never forget it. Despite the uniform store concept, each of the locations shines with unique pieces of furniture and details that give it its own individual character. The regularly redesigned shop windows are considered the most beautiful in the city. The now famous ANNA Dolls wear handmade tutu dresses and underline the playful yet elegant spirit of the brand. The look of the ANNA Girls is also city-famous: simple uniforms, romantic braided hairstyles, red lips and always a smile.

Anna Inspiring Jewellery

ANNA Inspiring Jewellery is made with a great deal of love in the company's own workshop in Vienna. The focus is on the highest quality and precious materials. But there is something else that makes the pieces infinitely valuable: messages of love, joy, hope and strength, which are expressed through the shape of the jewellery or an engraving. To reinforce these messages even more, selected pieces can be individually engraved. And for those who want even more lasting feelings of happiness, ANNA Inspiring Jewellery offers changing lifestyle products, such as ANNA bags, and the in-house ANNA perfume.


Anna Haute Jewellery

The designs for ANNA Haute Jewellery's unique and custom-made pieces are brought to life in artful handwork in Vienna. Only unique diamonds, pearls and high-quality gemstones are processed. Particular attention is paid to the interplay of matt and smooth surfaces, the facets of the diamonds and a special processing technique that creates antique effects. Anna finds inspiration for these extraordinary pieces in the unique charm of her adopted hometown Vienna and in her unbreakable belief in the power of luck. The exclusive pieces by ANNA Haute Jewellery are presented in our store in Vienna's prestigious Kohlmarkt shopping street and in the store in New York City.