The story of ANNA began in 2009 with a big dream in a small store in the heart of Vienna. Today, some years and locations later, our jewelry is made with love and dedication at our in-house workshop, still located in the city of dreams. But who is ANNA? Entrepreneur, visionary, girlboss and above all, a passionate designer. With her inexhaustible creativity, great attention to detail, and uncompromising demand for quality, Anna decided to follow her dream and founded her own jewelry brand - the achievement closest to her heart: ANNA. Located in eight stores across Europe and one in NYC, ANNA and the eponymous brand have always managed to create magnificent pieces brimming with positive vibes, the defining aspect of the ANNA spirit. Enter the ANNAverse where dreams become reality and love, joy, positivity, devotion, and friendship are all embodied in each one of the lady herself's unique and stunning charms!

ANNA Inspiring Jewellery is made with a great deal of love in the company's own workshop in Vienna. The focus is on the highest quality and precious materials. But there is something else that makes the pieces infinitely valuable: messages of love, joy, hope and strength, which are expressed through the shape of the jewellery or an engraving. To reinforce these messages even more, selected pieces can be individually engraved. And for those who want even more lasting feelings of happiness, ANNA Inspiring Jewellery offers changing lifestyle products, such as ANNA bags, and the in-house ANNA perfume.