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About Anna


The story of ANNA began with a big dream in a small store - right in the heart of Vienna. Today, many years and locations later, many of the pieces are still crafted in our Viennese in-house workshop. In addition to jewelry, ANNA also designs lifestyle products such as handbags, clothing and perfumes, all of which bear ANNA's creative signature. The focus is always on design, quality and precious materials.

Our vision is to bring beauty and inspiration into the daily lives of our customers with our jewelry pieces and products. Messages of love, joy and hope lend a personal touch to the products through individual engravings.


On average, our employees stay with us for 6.5 years.

Team Unity

Our ANNA team consists of 92 employees worldwide. 82.6% of them are women.


Our youngest team member is 18 years old, while our most senior employee is above 60 years of age.

Our mastermind

But who is ANNA? Entrepreneur, visionary, girlboss and above all, a passionate designer. With her inexhaustible creativity, great attention to detail, and uncompromising demand for quality, Anna decided to follow her dream and founded her own jewelry brand - the achievement closest to her heart: ANNA.

Our Stores

Despite a consistent store concept, each of the locations shine through unique pieces of furniture and details, which give its very individual character. The regularly redesigned storefronts are considered to be the most beautiful ones of the city. Our famous ANNA DOLLs carry handmade tutu dresses and underline the playful and yet elegant spirit of the brand. The look of the ANNA Girls is also well known: simple uniforms, romantic braided hairstyles, red lips and always a smile.

Our workshop

Amidst the historic center of Vienna lies our very own workshop. A place where dreams come to life - just a few steps away from our stores. Here, the heart of ANNA beats, from the first sketch to the final polished touch. Our workshop currently employs eight passionate goldsmiths, whose craftsmanship and dedication bring unique jewelry pieces to life. This is where all of our "made in Vienna" jewelry is crafted.

Working at Anna

At ANNA, we firmly believe that passion, attention to detail and genuine care for our customers distinguish us and make us successful as a team. We are committed to creating a collegial environment that recognizes, promotes and allows each employee's unique talent to flourish. The world of ANNA is an inspiring place of creativity and joy where we all meet as equals. That's the ANNA SPIRIT.