ANNA's Blog

Our sparkling event went a little like this… Our ANNA Store Frankfurt is situated on perhaps the city’s most exclusive shopping street, Goethestraße, and has been open since December 2022. This wonderful location hasn’t wasted a minute in settling in and becoming an essential piece to this already vibrant city. On Thursday, May 11, 2023 the store’s very first event took place.

An exclusive evening in New York City. The ANNA Store NEW YORK, is located in the middle of the hip Meatpacking District and has a very special place in ANNA's heart. A visit to ANNA in person is something very special and offers the perfect opportunity to catch up with loyal lovers of the brand and to mingle with new customers.

The first event in our new ANNA Store Zurich! In the heart of Zurich's old town, left of the Limmat, you’ll find our new ANNA store in Strehlgasse, opened in December 2022. On Tuesday, May 16, 2023, our first exclusive event was celebrated.

Allow us to introduce the Uranian Rabbit, hailing straight from Uranus to share some astrology with you. With their forces united, ANNA and the Uranian Rabbit want to pluck the stars from the sky and make you shine brightly. Discover your astrological signature: Sun, Moon, and Rising Sign - which comprise a large part of your personality. With our chart calculator, you can calculate the so-ca...

"Alles Walzer" has returned at last! After a two-year hiatus, the most dazzling night of the nights is back at the Vienna State Opera Ball. A staple of the Habsburg era, ‘Alles Walzer’ has provided endless joy and merriment as an exceptionally prominent event that attracts numerous domestic and foreign visitors. The right gown makes the night, of course, especially considering Walzer’s dress co...

Jewelry is so much more than a pretty face. We at ANNA are deeply invested in the power these personal talismans provide each wearer over time. Our passion for the benefits jewelry can bring is reflected in the immense and intricate details of our pieces. Discover the ability to attract, the power to protect and revitalize, and capture an incomparable aura through our luminous gemstones and stu...

Fascination with diamonds has existed since we laid eyes on these stunning gems. Formed approx. three billion years ago in the innermost portions of the earth and thrust to its surface due to volcanic eruptions, these rarities have captured our attention since time immemorial. According to legend, the diamond even served a symbol of the sun in ancient Egypt.

IN GENERALYour ANNA jewelry is authentic, superior quality fine jewelry meant to accompany you on all your daily adventures. However, if you’d like your ANNA jewelry to sustain its sparkle, providing sporadic to regular care may be necessary.SILVER
Prolonged exposure to air can oxidize silver, resulting in unwanted tarnish. Additionally, keep silver from contact with too much makeup and excessi...

What a magnificent evening with Porsche at the Olympiapark in Munich. Here you will find some event impressions from our ANNA pop-up. Our Munich customers were thrilled, and so are we!