ABOUT


Anna


The native Belarusian, Anna, does not only share a name with her jewelry brand, but she is also its centerpiece. With her inexhaustible creativity, great attention to detail and will for perfectionism, she created her own ANNAversum within a very short amount of time. After years of working with luxury products as well as her experience with interior design, Anna opened up her own jewelry store in Vienna in 2009. Since then, she has expanded her line to four stores in Europe and one in the USA. Her work is guided by positive thoughts; a wonderful strength that can be found in her stores and in every single piece of her jewelry.

ABOUT


THE CONCEPT


Whether it’s in Vienna, Munich, London or New York City: whoever has been to one of the ANNA stores will never forget it afterwards. Despite a unified store concept, each location shines through with its individual character thanks to unique pieces of furniture and details. The display windows that are changed on a regular basis count as the most beautiful ones of the city. The famous ANNA dolls wear handmade tutu-dresses and underline the cheerful yet elegant spirit of the brand. The look of the ANNA girls is also renowned: simple uniforms, romantic braids, red lips and always with a smile.

ABOUT


ANNA INSPIRING JEWELLERY


ANNA Inspiring Jewellery is made with great care and love in the Viennese workshop. Highest quality and valuable materials occupy the center stage here. But there is something else that makes the pieces endlessly precious: messages of love, happiness, hope and strength that are expressed through the form of the jewelry or an engraving. In order to make these messages even more clear, some pieces can be personalized. And for all those who want even more happiness, ANNA Inspiring Jewellery also offers changing lifestyle products such as ANNA bags and its very own ANNA perfume.

ABOUT


ANNA HAUTE JEWELLERY


The drafts for the unique and customized pieces by ANNA Haute Jewellery come to life through the artful craftsmanship in Vienna. Only the most unique diamonds, pearls and precious stones are used, exclusively. Close attention is given to the changes between matte and smooth surfaces, a diamond’s facets and a special technique that gives jewelry an antique look. Anna gets inspired for these extraordinary pieces by the unique charm of the city on her heart, Vienna, and her unbreakable faith in the strength of happiness. The exclusive pieces of ANNA Haute Jewellery are displayed in the store at Kohlmarkt in Vienna as well as in New York City.